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  When I’m looking for a new place to go out to dinner, I almost always solicit the advice of friends and family. And, not-so-surprisingly, I’m not alone in this sentiment. 78% of restaurant diners said they're likely to base their choice on a friend’s recommendation, according to Toast's 2019 Restaurant Success Report. Word-of-mouth marketing, often referred to as WOM or WOMM, is one of the trickiest concepts to understand since it often seems left up to chance.  Similar to going “viral,” there isn’t one specific set of steps to guarantee success. Still, there are definite tactics to get the people talking. And,...

You may think you don’t need restaurant insurance if you and your staff are diligent with safety precautions. While some things, like the 7,000 fires that American restaurants experience each year, are preventable, other things, like the COVID-19 pandemic, are out of your hands. When you equip your business with insurance, you can be prepared to handle anything that comes your way. A combination of restaurant insurance policies can protect you from being sued if an employee gets injured on the job, or if a customer gets hurt on-premise, for example. Insurance also protects your delivery drivers from accidents on the road,...

  Let’s start by addressing the most obvious question: what is contactless dining? Just as the name suggests, contactless dining is a dine-in experience that involves no close contact with restaurant staff and minimal touching of shared surfaces. This means that guests can view the menu, place their order, and pay for their meal all on their own with the help of technology such as QR codes. While all this may sound like a futuristic restaurant experience, contactless dining has actually been popular in countries like China for several years now because it offers many benefits for both diners and...

Normally, it’s not too hard for restaurant owners to come up with New Year’s resolution ideas.

After the excitement (and expense) of the holidays, customers tend to disappear until Valentine’s Day rolls around, making January a good time for restaurateurs to implement some big business changes.

Are you setting short-term and long-term financial goals for your restaurant? Learn how with these goals and examples. As a restaurant owner or manager, how many hours a week do you spend exporting and updating Excel sheets to gauge the success of your restaurant? And when you finally have the numbers and you’ve determined your key performance metrics (KPIs), do you set data-driven restaurant goals down to the year, month, and day? Or do you look at all of the numbers on the sheet and say, “Well, my restaurant is earning money, so I must be doing something right,” and...