There can be no denying there are uncertainties and variables in the business world today and restaurants are not immune from those concerns. There have never been this many threats to the restaurant industry. Threats to your livelihood in the food industry is a very real thing but surely forewarned is forearmed.Whether starting up, or holding your established position in the market, it’s prudent that potential threats can be identified and dealt with in a positive and potentially even profitable way. Learning why restaurants fail in the first place can help ensure that your restaurant succeeds.
Collecting customer emails on your website is one of the simplest and most automated ways of increasing your restaurants sales and creating loyal customers. By sending out targeted newsletters to your customers you’ll be giving those people an incentive to come in to your restaurant and keeping your restaurant on their minds for when they decide to dine out.
Once you have your optin setup and your newsletter designed, 10 minutes a month is all it takes to see more sales.
The digital age has tricked us into thinking traditional word of mouth doesn’t matter. But it still does – 87% of diners agree that they take recommendations from friends more seriously than online reviews or popularity on social media. While it can be easy to think you just need a killer Instagram following, an active Twitter feed, and a bunch of stars on Yelp to get customers in the door, you can’t stop there. It’s time to make word of mouth a crucial part of your referral and recommendation strategy. Let’s go back to the basics: here’s how you...