Imagine running a franchise with 20 locations - COVID has driven online and delivery sales, but you still have excess capacities in your kitchens. There’s a new food concept you have been wanting to get off the ground, and you see online and delivery as the perfect channel. How do you take advantage of this opportunity?
Virtual brands seem to be flavour of the moment in the world of hospitality. But what is a virtual brand, and why the explosion in popularity? Should you be considering a virtual brand for your hospitality business and if so, what are the benefits for your franchise?
Time spent managing employee shifts, PTO, overtime, and full and part time status is time away from customers and coaching the crew. As every operator knows, labor hours are one of the biggest costs in the business, usually accounting for 25%-35% of all restaurant expenditures. And the complexity of managing workers’ time inputs—keeping track of hours worked and breaks taken, scheduling shifts, approving paid time off and translating all of that into accurate paychecks—can swallow a lot of a manager’s time, too. Software available today can greatly simplify time management tasks, improve accuracy and regulatory compliance, and help you...
Visibility is king in hospitality – having the information to answer key business questions, such as “What is my most profitable dish?”, “How many staff do I need at different times of day?”, “What would be the impact of tweaking this recipe?”, “When do I need to re-order key ingredients?”. The list of questions is as individual as each hospitality business, but the common theme is that without answers to those questions, you are running your business ‘blind’ – second guessing and making decisions based on feel rather than reality.
Customers today crave convenience, speed, and a personalized experience wherever they go, and whatever they do. As a result, it’s not surprising that the demand for online food ordering, delivery, and takeout has skyrocketed over the past few years. Off-premise dining not only answers these customer needs, but is also an excellent way for restaurants to increase revenue, expand their customer base, and ramp up check size an average of 23 percent. In spite of these advantages, some restaurateurs fear getting started with online food delivery because they are concerned about missing out on valuable, in-person customer interactions. To help alleviate that fear and encourage business owners to amplify their online ordering experiences, we’ve provided four tips on how to stay connected with customers ordering online.
With competition so high, cafe owners need to find a way to stand out from the crowd. Yes, it’s a memorable touch when a barista remembers a regular customer’s order but with so much competition, this often isn’t enough to build a loyal relationship. A well designed customer loyalty programme can help you attract new customers, convert occasional customers into regulars and keep loyal customers coming back.