4 Ways To Use Your Blogs to Market Your Business On Social Media
These days, a blog isn't optional. It's the core foundation of an effective direct response social media marketing strategy. To turn marketing into revenue, you must engage your audience with content that's useful before you start to sell. Use your content to build trust, bring attention to a problem, agitate the problem, and then sell your solution. This works much better than agitating first, which more closely describes Thanksgiving dinners with an ex-boyfriend’s family and not how you want to market on social media. Creating a content plan isn't difficult if you first set some goals, stick to a schedule, and commit to it throughout the year.
Goal Setting For Your Business
With an integrated content plan, setting goals for what is to be sold requires a specific, detailed approach. It's important to begin with a clear vision of your desired outcome, then create content that supports it. First decide your overall goal for your content. In this step, also determine the date the sale request will take place and any incentives you'll offer to drive the sale home. Utilising your blogs to offer value to your audience, establish yourself as an authority in the marketplace, share case studies to build trust, and get more leads for your business.
Create Effective Blogs
To blog in a way that's most effective and will give you the best end result, so begin with the end in mind.
First, think of a blog as the editorial in your media channel. This is your owned-media. You control it, and you can use it any way you like no matter how big or small your audience is. This is where you can appropriately express your opinions on a subject as it might affect your target audience.
A blog should have an overall tone or theme, or be presented in one person’s voice. Focus your brand around your unique selling proposition to reinforce why you're different from everyone else and how you can help solve your prospects’ pain.
Don't spend time trying to be everything to everyone -- that won't create raving fans or turn traffic into buyers. Align yourself with a specific message that reaches a specific market.
Create an editorial calendar to plan topics that are complimentary to your overall sales goals and communications strategies. Entice the reader on each blog post with a sneak peak into next week’s blog topic. Make sure to stick to your schedule and post consistently.
After you've established your goal, create a theme related to your sales topic. For example, look at magazines. Each month, many magazines have a certain theme.
In order to achieve your ultimate goal of a sale (or many sales), your role will shift to that of publisher and content provider while your prospect gets to know you.
One of the first things to do before writing any content is to make sure you do some research. Take a look at Quora, LinkedIn Answers, Yahoo! Answers, or other similar Q and A networks where you can find lots of people asking questions that relate to your specific industry.
Identify their frustrations, objections, and pain points to address in your content creation. Bonus: You get the exact copy that people use when describing their pain points. This is usually quite different than the way those in your industry refer to it. Researching these questions may create some ideas and directions for content.You may also want to set up and conduct a survey or call your existing customers and prospective customers to find out what needs are unmet. When you begin to write your content, keep those unmet needs in mind.
Storytelling, testimonials, and providing something of value that meets people’s needs should all be included in your content.
Create Effective Social Media Posts
Once you have your content written, use this content as the source for your social media posts for the month. Engage your social network in an ongoing conversation focused around your topic theme on all social media platforms. This way, all your content is created with your sales strategy in mind. All your posts and articles are about walking your prospect towards the sale.
Consistency And Relevancy of Content
On-time and consistent delivery is an essential part of making your plans work. To ensure this, schedule all content in advance. The last thing you want is to have a blog post or social media deadline sneak up on you with no idea of what content to use. Use service like Sendible, TweetDeck or HootSuite to pre-program all your content. Schedule your blog posts and emails ahead of time in your application as well.
This blog was inspired from Entrepreneur https://www.entrepreneur.com/
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