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News — Word-of-Mouth Marketing: How to Get People Talking

Word-of-Mouth Marketing: How to Get People Talking

Word-of-Mouth Marketing: How to Get People Talking

Word-of-Mouth Marketing: How to Get People Talking

  When I’m looking for a new place to go out to dinner, I almost always solicit the advice of friends and family. And, not-so-surprisingly, I’m not alone in this sentiment. 78% of restaurant diners said they're likely to base their choice on a friend’s recommendation, according to Toast's 2019 Restaurant Success Report. Word-of-mouth marketing, often referred to as WOM or WOMM, is one of the trickiest concepts to understand since it often seems left up to chance.  Similar to going “viral,” there isn’t one specific set of steps to guarantee success. Still, there are definite tactics to get the people talking. And,...

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