Imagine running a franchise with 20 locations - COVID has driven online and delivery sales, but you still have excess capacities in your kitchens. There’s a new food concept you have been wanting to get off the ground, and you see online and delivery as the perfect channel. How do you take advantage of this opportunity?
Virtual brands seem to be flavour of the moment in the world of hospitality. But what is a virtual brand, and why the explosion in popularity? Should you be considering a virtual brand for your hospitality business and if so, what are the benefits for your franchise?